Santa Barbara News Press
Ilana Edelstein is the author of "The Patrón Way," a newly published book that reveals how she and her life partner, the late Martin Crowley, co-founder of Patrón tequila, "built a leading brand with highly unorthodox methods," according to the book jacket.....
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Leadership & Learning
With Kevin Eikenberry - Just above the actual title of the book, these words are splashed: “The Untold Inside Story of the World’s Most Successful Tequila” It sort of is....
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The Economist
Bottoms up - How to sell cheap stuff expensively - Jul 13th 2013 (From the print edition)
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Wall Street Journal
THE CURE FOR THE MEXICAN ITCH - HOW TEQUILA WENT FROM A LOW-BROW BAR SHOT TO A TOP-SHELF LIQUOR. By Victorino Matus
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The Argonaut News
Patron Saints: Former Marina del Rey resident chronicles an American success story hatched from the heart of the Peninsula...
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Tequila Aficionado
A Lifestyle Business - Yes, business is a key player in this story. At a time when the term “Lifestyle Business” had yet to be coined, Patron was just that. Ilana Edelstein and Martin Crowley, along with J.P. and Eloise DeJoria, lived that lifestyle and created the Patron brand around it....
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Planet Lotus – Blog – Written by Thomas ‘Duffbert’ Duff
Edelstein does draw out various business learnings and lessons throughout the book, and they're summarized well in the end...
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The Street.com
VIDEO INTERVIEW with Gregg Greenberg of TheStreet.com, March 23, 2013 - Click "Read More" button to watch the video...
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