Tequila Aficionado

Reviewed by Lisa Pietsch – June 3, 2013

Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein.  

Click on link for full story

http://tequilaaficionado.com/?p=1020#7AOyEg9Lc1qW52A0.01

 

 

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