Media + News

Amazon.com’s Omnivoracious

Posted by The Patron Way on May 28, 2013 in Media + News

THE PATRÓN WAY: A CONVERSATION WITH A MARKETING PIONEER - Amazon.com spoke with Edelstein about her first book, which details the story of Patrón’s rise and paints an intimate portrait of her role in the creation of an iconic brand.....

New York Post – Page Six

Posted by The Patron Way on May 28, 2013 in Media + News

NOT JUST ANOTHER TEQUILA SUNRISE - By Cindy Adams - May 23, 2013 - A book’s out called “The Patron Way: The Untold Inside Story of the World’s Most Successful Tequila.” So the question is...

Hispanically Speaking News

Posted by The Patron Way on May 23, 2013 in Media + News

Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry...

Pursuitist

Posted by The Patron Way on May 20, 2013 in Media + News

HOW PATRÓN ROSE TO DOMINATE THE TEQUILA WORLD - The book is an intriguing mix of insider information on the mechanics of creating a top liquor brand along with a large dash of Jackie-Collins-style antics (strippers, prostitutes, and Playboy Playmates feature prominently)...

New York Journal of Books

Posted by The Patron Way on May 15, 2013 in Media + News

“THERE’S A LESSON IN ILANA EDELSTEIN’S PRIORITIES THAT GOES BEYOND BUSINESS.” - Reviewed by Brian Bandell - May 15, 2013 - In between wild times, there are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story....

Slate.com

Posted by The Patron Way on May 7, 2013 in Media + News

PATRÓN SAINT - The latest tequila news, analyzed with the help of a business book by a woman calling herself “The Widow Patrón” ...

Publisher’s Weekly

Posted by The Patron Way on Mar 31, 2013 in Media + News

MCGRAW-HILL THROWS BACK A PATRÓN - Ilana Edelstein sold, at auction, The Patrón Way, which explores the making of the well-known tequila brand. Mary Glenn at McGraw-Hill Professional took world rights to the book, which the house is calling a “business memoir” ...