Amazon.com’s Omnivoracious
THE PATRÓN WAY: A CONVERSATION WITH A MARKETING PIONEER - Amazon.com spoke with Edelstein about her first book, which details the story of Patrón’s rise and paints an intimate portrait of her role in the creation of an iconic brand.....
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New York Post – Page Six
NOT JUST ANOTHER TEQUILA SUNRISE - By Cindy Adams - May 23, 2013 - A book’s out called “The Patron Way: The Untold Inside Story of the World’s Most Successful Tequila.” So the question is...
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Hispanically Speaking News
Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry...
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Pursuitist
HOW PATRÓN ROSE TO DOMINATE THE TEQUILA WORLD - The book is an intriguing mix of insider information on the mechanics of creating a top liquor brand along with a large dash of Jackie-Collins-style antics (strippers, prostitutes, and Playboy Playmates feature prominently)...
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New York Journal of Books
“THERE’S A LESSON IN ILANA EDELSTEIN’S PRIORITIES THAT GOES BEYOND BUSINESS.” - Reviewed by Brian Bandell - May 15, 2013 - In between wild times, there are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story....
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Slate.com
PATRÓN SAINT - The latest tequila news, analyzed with the help of a business book by a woman calling herself “The Widow Patrón” ...
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Publisher’s Weekly
MCGRAW-HILL THROWS BACK A PATRÓN - Ilana Edelstein sold, at auction, The Patrón Way, which explores the making of the well-known tequila brand. Mary Glenn at McGraw-Hill Professional took world rights to the book, which the house is calling a “business memoir” ...
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